An Introspective into the Businesses Behind Saying, “I do”
Two Bright Lights, Inc. recently launched a first for the wedding industry: a robust introspective survey into how the small businesses that comprise the $86 billion dollar industry operate. The goal? To help wedding professionals market their businesses better by fostering a collaborative environment. The difference? Industry titans such as The Knot and Martha Stewart Weddings run surveys routinely to understand brides and their the planning process.
Until now, no one has been focusing on gathering the insights related to business-to-business relationships in the wedding industry.
With estimates of 100,000 wedding vendors country wide, the US wedding industry is incredibly fragmented with vendors serving very localized markets.
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