Bill Levkoff to Launch Fall 2010 Wedding Collection
Brides were extremely responsive to Bill Levkoff’s spring 2010 collection. Bill Levkoff has taken a different approach and has created a line of dresses and provided color choices that responded directly to consumers’ demands. Customers expressed that they wanted a garment to make them feel beautiful and glamorous. Costume-like bridesmaid dresses are in the past.
Bill Levkoff has also experienced several other trends this year. Chiffon styles have become increasingly popular. In the past, satin styles were the mainstay of the Bill Levkoff collection. However, chiffon has quickly gained momentum and popularity. Customers are crediting the comfortable, free flowing elegance and light-weight nature of the fabric for increasing attractiveness.
Chiffon is not typically regarded as a forgiving fabric, but innovations by the Bill Levkoff design team have led to the creation of designs that focus on accentuating the flattering curves of all women and all figure types.
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